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Lil Bibby began his career as a musician in 2011. After releasing multiple mixtapes, he was able to accumulate a strong fanbase and following. After years of releasing music, Bibby wanted to transition into a role as a music executive. Bibby knew that he had the knowledge, experience and resources to support an up-and- coming artist. In 2017, he created the label Grade A Productions, along with my brother George Dickinson. They partnered with Peter Jideonwo and signed their first artist, the late Juice WRLD. Juice WRLD found success very quickly and Bibby was able to all grow as music professional. He then signed the artist The Kid Laroi. Laroi was a 15 year old rapper from Australia who Bibby immediately took a liking to. Laroi has had a great start to his career, becoming one of the most sought after new artists within the industry. As the head of Grade A, Bibby is constantly looking for new talent as well as lending himself as a resource to his peers throughout the music community. Bibby looks forward to developing more acts, as well as helping the artists on the roster reach new heights.
Since joining Interscope Records through an internship in both the Marketing and A&R departments, Brandon has continued to expand his experience and leadership within the music industry. His dedication and understanding of artist development led to his promotion to Vice President of A&R, where he plays a key role in identifying and developing talent while overseeing the creative process from inception to release. Brandon works closely with artists, producers, and songwriters to ensure studio sessions are productive, coordinates the collection and delivery of assets for singles and albums, and helps guide projects from development through release. Through his continued commitment to fostering relationships and supporting creative talent, Brandon remains focused on helping artists reach their full potential while contributing to the long-term success of the label.
Peter’s career in the music industry began producing concerts within the city of Chicago.These early shows provided a platform for artists, while also allowing Peter to develop relationships with management teams, artists and those who made decisions for performing acts. Peter developed a great relationship with Lil Bibby, after producing a number of his concerts. Bibby and George Dickinson soon after partnered with Peter, to create a label that could be the home for emerging acts. Peter has now proven himself to be one of the more adept artist managers, successfully managing some of music’s brightest names over the past years. These names include The Kid Laroi, Trippie Redd and the late, highly revered Juice WRLD. With partners Lil Bibby and George, Peter is helping control a corner of Hip-Hop’s bustling scene. From artist development to licensing and merchandise, Peter has found success in a number of areas within the industry. Always striving for more, the sky is the limit for Peter’s future endeavors.